Buying diamonds can be an arduous and overwhelming.  We strive to not only simplify that process, but work with you in tandem to find the perfect diamond at a competitive price.  Whether you are looking for a Lab Grown Diamond, a Natural Diamond, a Canadian Diamond, etc., we will happily break down everything from the basics of Diamond buying to the complexities of the certification and grading process.

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There is a saying in the industry that you should always "buy the stone, not the certificate".  This is due to the many nuances in the cutting & grading industries.   For example, if we took a one carat Diamond certified from G.I.A., G.C.A.L., or I.G.I, with same grade of VS1 Brilliant, they may very well differ in cut, clarity and color.   Understanding that all the Cutting & Grading houses are competing for the same position in the market is fairly important as well.  This competition  to sell the "best" diamond for the lowest price leads to companies grading, advertising and selling stones as a much higher quality than they actually are. 

 

 

 

 

 

 

 

Considering the cost and significance of most diamond purchases, it only makes sense that buyers want to buy the best diamond at the best price. This can often lead to people with the right intentions making the wrong decisions.  The diamond market is a fickle business and not all grading houses, salesmen and online retailers  have their customers best interest in mind.  To the untrained eye an inferior diamond can be easily passed off as superior if the paperwork says so. 

 

We take pride in providing an upfront, honest and informative purchasing experience.   With over 55+ years in the industry, we have developed a solid network of  diamond suppliers that aren't available to the public, but more importantly we have the education, integrity and resources to locate, evaluate, and purchase quality diamonds at competitive prices. 

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Looking for a quote or a second opinion?
Feel free to contact us!

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